Barbara DeVivo, Ph.D.

Assistant Professor of Economics & Business
(805) 565-7312

Office Location

Winter Hall 308

Office Available

Thursdays 8:00 a.m. - 2:00 p.m. virtually (or in person during "on-campus" days)


Organizational Management, Marketing and Advertising

Research Interests

Organizational Behavior Management in Healthcare


Barbara DeVivo has spent her entire career in marketing management serving various executive global roles from market analysis and research, business development product management and professional relations. Ms. DeVivo has also amassed a strong proficiency in all facets of marketing management, sharing both academic and professional experiences. Ms. DeVivo earned her PhD at the State University of New York at Albany- Rockefeller College of Public Affairs and Policy. Her research centered on Organizational Behavior Management in Healthcare.